Brandstorm- What’s in it for you?!! L’Oréal Brandstorm is a unique marketing competition that gives you the unique opportunity to take on the role of a marketing brand manager and to revamp an existing L’Oréal brand. - Analyze your market, identify your target consumer and develop a marketing strategy.
- Design new packaging and develop an original communication campaign with a world famous communications agency.
- Present your project to a jury of top executives.
Since its creation, over 27,000 students from 35 countries around the globe have participated in the L’Oréal Brandstorm adventure, gaining true professional experience and an insider’s view into L’Oréal. A year in the life of L'Oréal Brandstorm players - Campus Presentation & Registration
- Briefing day at L’Oréal
- Work on the case study
- Work with world-renowned communication agency (insert EuroRSCG logo)
- Be the best at the National Final and win a trip to Paris!
- Compete amongst the best teams from across the world at the International Finals!
Snapshots from the international finals 2007 The 2007 challenge was to develop a new product line, packaging design and communication campaign for Vichy Capital Soliel.  The 4 finalist teams selected from 35 countries presented their marketing strategy to an Executive Jury composed of business experts: L’Oréal’s CEO Mr. Jean-Paul Agon, Executive Vice-President for Human Resources Mr. Geoff Skingsley, President Professional Products Division Mr. Jean-Jacques Lebel, Executive Vice-President Human Resources Mr. Geoff Skingsley, Deputy Managing Director Professional Products Division Mr. Nicolas Rosselli, Vice President & GM Redken International Mr. Edouard Roche and special guest Publicis’s CEO Mr. Maurice Levy. The winning projects1st place: Singapore Team “Citrus Fresh” from the National University of Singapore.  2nd place: France Team “Barbieblue” from l’Ecole Supérieur des Sciences Economiques et Commerciales (ESSEC).  3rd place: Malaysia Team “icon” from Institute Advertising & Communication Training. 
4th place: Mexico Team “Urbandrive” from Tec de Monterrey, Estado de México.  Best Communication campaign award: USA Team “Crux” from Brigham Young University  Why play the game?!What did you learn thanks to this experience? “I have learned that managing brands is not only putting theory into practice, it's also about following your instincts, it's about pushing your curiosity, it's about motivating people, selling your ideas, it's about 360 degrees experience.” Floriano Marrone, Brandstorm 2000, NOW Product Manager at L’Oreal Paris. Advice for future players? “Believe in yourself, be ambitious, success is within your reach.” Marie-Caroline Renault, Brandstorm 1999, NOW Biotherm Marketing Director for Make-up and Skincare. Why play L’Oréal Brandstorm? “Participating to Brandstorm allows you to work with professionals and defend your ideas. An opportunity to be creative, to learn about what being a Brand manager really entails, to challenge and to be challenged.” Eve Arnera, Brandstorm 2006, NOW Intern at Biotherm
L’Oréal Brandstorm 2008. Become the Vichy expert!Your challenge for L’Oréal Brandstorm 2008 will be to discover Vichy. Create a ground breaking product range for Vichy’s Capital Soleil franchise and an innovative consumer education strategy. Vichy’s Health is vital. Start with the skin. Vichy’s code of ethics include: - Hypoallergecially tested products
- Products containing VICHY Thermal Spa Water
- Products tested on sensitive skin
- Efficiency tested by dermatologists
- Products manufactured according to strict pharmaceutical industry standards
Get in the game, define the new strategy for Vichy Capital Soleil! Create your team of 3 and register now at www.brandstorm.loreal.com
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