Very often schools ask specific questions that you need to answer in writing in addition to your references, cover letter, and resume. These essay questions are usually the most important part of the application as they stress what the school considers important: creativity, analytical skills, structuring skills, achievements, ambitions etc.

However, it is really important that you pay close attention to the instructions and the questions themselves. If a remark reads "please answer the questions in no more than 500 words" then do not use more even if you want to and think it is necessary. It is not! Some schools might reject your application simply because of not being able to pay attention to detail or following simple instructions. And very often these remarks are given to protect the reviewers from too much work as they might be drowning in applications. Keep in mind that your application is not the only one a reviewer has to read. Reviewers will most likely be swamped with a deluge of applications. Non-compliance to such simple requests may very well be used as a criterion to sort out a first batch of applications.

Example questions might be:

• What will the European Union look like in 2030?
• What will follow capitalism?
• What project would you want to start during/after your studies?
• Describe a situation where you overcame obstacles to reach a challenging goal?
• What are your (short-term and long-term) career goals and how will an MBA at our school help you in this endeavor?
• Tell us about your values/ambitions/outlook on life?
• What personal achievement are you most proud of and why?
• Have you ever experienced failure? What lessons did you take from this failure?